This week on TheTechTroop we are writing our own thoughts about the topic of mobile advertising. This has most dominantly been controlled by Google. For a long time now Google has been in the industry of advertising on many sites that you view within the internet browser of your choice on either your desktop or notebook/laptop.
I wanted to start off this post by saying my overall thoughts on the topic of advertising. I dislike most of the ads that I see on the web. Although, there are some sites who provide ads which are outstanding. The ads that I have actually liked, found interesting, and most importantly (the goal of the company who is advertising) clicked are the ads in which the site owner is usually paid by month [or something similar], rather than being paid per click [or something similar]. One very good example of the ads that I like to see are the ads shown on Mac.Appstorm. The reason I like the ads on Mac.Appstorm is because the ads for the applications are actually good, quality companies or developers. I read Mac.Appstorm on a daily basis and I have really actually enjoyed being able to find really great apps or sites from the ads alone (and no I don't just read the site for the ads…That would be a bit extreme or crazy). The point I am trying to make here is that no one likes crappy ads. Even worse is when you go to a site and the ads just look horrible or have nothing to do with the content. Instead, Mac.Appstorm uses a service called BuySellAds where the advertiser reaches out themselves to the site, rather than just paying Google [AdSense] for the amount of clicks or impressions [from somewhat related sites] that were served in a specific month.
So you might ask… "How does this relate to mobile advertising?"
My overall thoughts on advertising, mostly regarding online advertising relates to mobile advertising because up until just recently, with the introduction of iAds, ads at least on the iPhone have not been so good…or pretty. Google outbid Apple and acquired AdMob in November 2009. If you don't know who AdMob is [or was], let me Google that for you. A quick Wikipedia summary of the company is that "AdMob is one of the world's largest mobile advertising platforms and claims to serve more than 7.1 billion mobile banner and text ads per month across mobile Web sites and handset applications."
AdMob has been very popular on sites and within apps on the iPhone, as well as other mobile devices in the past couple years. I think that Google's (who acquired AdMob) competition in the past month has become a bit more intense. However, Google is still far ahead in mobile webvertising (advertising on websites). This is because iAd is only within apps on iOS.
As Steve Jobs first demoed iAd on April 8, 2010. The promising feature sore advantages of iAd that Steve Jobs focused on was that if the user taps on an iAd banner, a full-screen advertisement will appear within the application, unlike other ads which send the user into the Safari web browser.
I think that iAds has a huge advantage for iOS developers and I think that many applications will go in the route of advertising within the app and "giving away" the app for free.
We shall see.
Make sure to come back tomorrow for Stephen's thoughts on mobile advertising, although it will viewable ad free.
Your Tuesday Tech Troop Leader,
Scott Wasserman
Twitter: @applehockey • Applehockey.com
YourAppleWorld.com • Your Site for Anything and Everything Apple
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